Member and Non-Member Privacy Policy

This Member and Non-Member privacy policy Sports Marketing Intelligence LTD, its subsidiary and affiliated companies (collectively “Sports Marketing Intelligence”) provide market research and information services that that help its clients understand the needs and preferences of their customers.

This Privacy Policy sets forth the collection, use and disclosure of personal data or personally identifiable information (“PII”) and other information by Sports Marketing Intelligence in connection with Sports Marketing Intelligence’s Services (as defined herein).  Sports Marketing Intelligence’s Services provide you with the opportunity to join a Panel (as defined herein), participate in surveys (whether as a Panel member or a non-Panel member), use the websites associated with the Panels, and receive and redeem rewards and incentives, including, without limitation, sweepstakes entries, offered in connection with Panel membership and/or the completion of surveys (collectively “Services”).  Registration with, use of, and access to Sports Marketing Intelligence’s Services is subject to Sports Marketing Intelligence’s Terms and Conditions.  

Your use of Sports Marketing Intelligence’s Services is completely voluntary and therefore Sports Marketing Intelligence’s processing of your PII in connection with the Services and this Privacy Policy is with your consent.  Sports Marketing Intelligence strives to conform its privacy practices to applicable laws, codes, and regulations, and the codes of standards of applicable market and opinion survey research associations, including, without limitation, CASRO and ESOMAR.  For clarification, except for Panels that have a separate privacy policy, this Privacy Policy applies to all of Sports Marketing Intelligence’s survey research Panels, including, without limitation, Sports Marketing Intelligence (each a “Panel” and collectively the “Panels”).  All references in this Privacy Policy to Sports Marketing Intelligence include Sports Marketing Intelligence and its subsidiary and affiliated companies. All references to “us” or “we” refer to Sports Marketing Intelligence. 

For the purpose of this Privacy Policy, the term “PII” shall include, without limitation, your name, address(es), telephone number(s) (including home, mobile, and/or business telephone numbers), email address(es), date of birth, the unique identification number we assign to you (individually a “UID” and collectively “UIDs”)”), reward, loyalty, or incentive account numbers and Sensitive Data (as defined herein).

Information You Provide

We collect information from Panel members during and after registration, including, without limitation, during participation in a survey and in connection with the receipt and redemption of rewards and incentives.  When you sign up for a Panel you will be asked to provide certain PII and demographic information, including but not limited to your name, address, telephone numbers, email address, date of birth, racial and gender information.

In addition to the collection of PII mentioned above, during and subsequent to the registration process, you may be asked to voluntarily provide or disclose Sensitive Data. “Sensitive Data” means PII that discloses or reveals health and medical conditions, sexual orientation or sexual life, political opinions/views, race/ethnic origin, religious and philosophical beliefs and trade-union membership. Sensitive Data is used to target survey opportunities to you.

Information Collected Through Automated Means

We may also collect certain information automatically, such as information about: (i) your device or computer and its capabilities, including, but not limited to, the operating system, IP address, device carrier, device type, time zone, network status, browser type, browser identifier, location and other information that alone or in combination may be used to uniquely identify your device or computer; and (ii) your activities in connection with Sports Marketing Intelligence Services, including, without limitation, survey data and responses, and reward, incentive, and/or sweepstakes information.  Specific examples of this information, and the technology that collects it, are below:


Cookies are small files that store certain data on a device or computer.  We may use session and persistent cookies for several purposes including, without limitation, to provide a better survey experience, quality control, validation, to enable or facilitate survey participation, tracking of completed surveys or other completed actions, and for fraud detection and/or prevention.  Session cookies expire when you close your browser.  Persistent cookies remain on your device or computer indefinitely until deleted.  

Log Files:  We may automatically gather and store certain information in log files, including, without limitation, data available from your web browser, including, without limitation, IP Address, browser type, Internet service provider, referring/exiting pages, operating system, date/time stamp and click stream data.

Digital Fingerprinting:  Generally, digital fingerprinting assigns a unique identifier to your device or computer based upon the device’s or computer’s technical settings, characteristics and IP Address.  We use digital fingerprinting technology for quality control and validation purposes and fraud detection and/or prevention, including, but not limited to, identifying duplicate or fraudulent respondents.  

Information Collected from Third Parties

We may obtain personal and demographic information from third parties, including, but not limited to, information services bureaus.  We may use the personal and demographic information for various purposes, including, without limitation, data validation, data append and fraud detection purposes.

How we Use Your Information

In addition to other purposes set forth in this Privacy Policy, we use information collected through Sports Marketing Intelligence Services as follows: (i) to communicate with you regarding your membership with a Panel; (ii) to communicate with you regarding your participation in a survey(s); (iii) to tailor survey opportunities to you; (iv) to send you notifications of survey opportunities; (v) to comply with any and all legal obligations, including, without limitation, tax obligations; (vi) to administer and manage our reward and incentive programs and fulfill your requests for rewards and incentives; (vii) to facilitate your entry into sweepstakes and promotions and communicate with you regarding such entries (viii) to update our records; (ix) to comply with any data suppression obligations or requirements; (x) for fraud detection and/or prevention purposes; and (xi) as otherwise permitted under to this Privacy Policy or as otherwise authorized by you.

Communications You Will Receive

We or our agents, processors, vendors or subcontractors may contact you or communicate with you as follows via email communications for the purpose of: (i) sending you survey invitations, (ii) communicating with you regarding your survey participation (past, present and/or future), (iii) communicating with you regarding reward or incentive information, inquiries, and redemption, (vi) communicating with you regarding sweepstakes or prize draw promotions, (v) sending you newsletters, (vi) sending you notices required to be provided under this Privacy Policy or required by law, (vii) communicating with you regarding promotions, and (viii) responding to inquiries received from you.

How we Share Personal Information and Other Information Collected with Third Parties

We may disclose personal information and other information collected to third parties as follows:

1.         With your consent, other than your consent to the processing and sharing described in this Privacy Policy and specifically this section.

2.         Under applicable law or in response to a subpoena or an order of a court or government agency.

3.         To establish, exercise, or defend legal claims of an individual or Sports Marketing Intelligence.

4.         To authorized agents and/or vendors and subcontractors and clients, partners, who are providing services, including, without limitation, data append services, data validation services, fraud detection and/or prevention services, database-matching services, coding services, data segmentation services, and reward, and incentive related services..

5.         As otherwise permitted under this Privacy Policy.

How Your Privacy Is Protected

We use the latest security measures to protect against the loss, misuse and alteration of data.  Information submitted via the website is encrypted and protected with the most advanced form of SSL (Secure Sockets Layer) software available.  Access to all user information is restricted.  Web servers and databases are housed and maintained in secure locations and protected by firewalls.  We pride ourself on updating and maintaining our security and privacy practices to ensure that your personal information remains protected at all times.

How to Opt Out

Panel members may opt-out by: (i) following the instructions provided in your membership account; (ii) clicking on the unsubscribe link contained in a survey invitation and following the instructions on the opt-out web page; or (iii) contacting us as at:

Anyone receiving email communications from Sports Marketing Intelligence that wish to be removed should immediately click on the "unsubscribe" link which is included in every email correspondence that is transmitted by Sports Marketing Intelligence. If you have received unwanted, unsolicited email sent via this system or purporting to be sent via this system, please forward a copy of that email with your comments to:

for review. We will look into the matter immediately.

Questions or Complaints or Opting Out

If you have any questions or complaints regarding our privacy practices or this Privacy Policy or want to communicate an opt-out request or want to exercise your rights to access, review, correct, delete or object to the processing of personal information please contact us via email at:

Changes to Privacy Policy

This policy was last updated on 27th January 2016.  We reserve the right, at any time and without notice, to add to, change, update or modify this Privacy Policy simply by posting such change, update or modification on the website. Any such change, update or modification will be effective immediately upon posting on the website.

Sports Marketing Intelligence
9th Floor, No 1 Olympic Way
Wembley, London

or via email to:


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