Information You Provide
We collect information from Panel members during and after registration, including, without limitation, during participation in a survey and in connection with the receipt and redemption of rewards and incentives. When you sign up for a Panel you will be asked to provide certain PII and demographic information, including but not limited to your name, address, telephone numbers, email address, date of birth, racial and gender information.
In addition to the collection of PII mentioned above, during and subsequent to the registration process, you may be asked to voluntarily provide or disclose Sensitive Data. “Sensitive Data” means PII that discloses or reveals health and medical conditions, sexual orientation or sexual life, political opinions/views, race/ethnic origin, religious and philosophical beliefs and trade-union membership. Sensitive Data is used to target survey opportunities to you.
Information Collected Through Automated Means
We may also collect certain information automatically, such as information about: (i) your device or computer and its capabilities, including, but not limited to, the operating system, IP address, device carrier, device type, time zone, network status, browser type, browser identifier, location and other information that alone or in combination may be used to uniquely identify your device or computer; and (ii) your activities in connection with Sports Marketing Intelligence Services, including, without limitation, survey data and responses, and reward, incentive, and/or sweepstakes information. Specific examples of this information, and the technology that collects it, are below:
Cookies are small files that store certain data on a device or computer. We may use session and persistent cookies for several purposes including, without limitation, to provide a better survey experience, quality control, validation, to enable or facilitate survey participation, tracking of completed surveys or other completed actions, and for fraud detection and/or prevention. Session cookies expire when you close your browser. Persistent cookies remain on your device or computer indefinitely until deleted.
Log Files: We may automatically gather and store certain information in log files, including, without limitation, data available from your web browser, including, without limitation, IP Address, browser type, Internet service provider, referring/exiting pages, operating system, date/time stamp and click stream data.
Digital Fingerprinting: Generally, digital fingerprinting assigns a unique identifier to your device or computer based upon the device’s or computer’s technical settings, characteristics and IP Address. We use digital fingerprinting technology for quality control and validation purposes and fraud detection and/or prevention, including, but not limited to, identifying duplicate or fraudulent respondents.
Information Collected from Third Parties
We may obtain personal and demographic information from third parties, including, but not limited to, information services bureaus. We may use the personal and demographic information for various purposes, including, without limitation, data validation, data append and fraud detection purposes.
How we Use Your Information
Communications You Will Receive
How we Share Personal Information and Other Information Collected with Third Parties
We may disclose personal information and other information collected to third parties as follows:
2. Under applicable law or in response to a subpoena or an order of a court or government agency.
3. To establish, exercise, or defend legal claims of an individual or Sports Marketing Intelligence.
4. To authorized agents and/or vendors and subcontractors and clients, partners, who are providing services, including, without limitation, data append services, data validation services, fraud detection and/or prevention services, database-matching services, coding services, data segmentation services, and reward, and incentive related services..
How Your Privacy Is Protected
We use the latest security measures to protect against the loss, misuse and alteration of data. Information submitted via the website is encrypted and protected with the most advanced form of SSL (Secure Sockets Layer) software available. Access to all user information is restricted. Web servers and databases are housed and maintained in secure locations and protected by firewalls. We pride ourself on updating and maintaining our security and privacy practices to ensure that your personal information remains protected at all times.
How to Opt Out
Panel members may opt-out by: (i) following the instructions provided in your membership account; (ii) clicking on the unsubscribe link contained in a survey invitation and following the instructions on the opt-out web page; or (iii) contacting us as at:
Anyone receiving email communications from Sports Marketing Intelligence that wish to be removed should immediately click on the "unsubscribe" link which is included in every email correspondence that is transmitted by Sports Marketing Intelligence. If you have received unwanted, unsolicited email sent via this system or purporting to be sent via this system, please forward a copy of that email with your comments to:
for review. We will look into the matter immediately.
Questions or Complaints or Opting Out
Sports Marketing Intelligence
9th Floor, No 1 Olympic Way
or via email to: